Jennifer W. Stein - Filmmaker and director-Main Line Mutual UFO Network
Background:
Consultants Arts Management, a boutique agency specializing in consulting for cultural organizations and nonprofits, had the privilege of collaborating with Jen Stein, an accomplished documentary filmmaker and director-founder of Main Line MUFON, a chapter of the Mutual UFO Network that showcased her talent and passion for 'high strangeness."
Challenge:
Jennifer faced several challenges while growing the chapter she had formed in 2002. MUFON needed to enhance its communications srategies, strengthen its brand identity and optimize its online presence. She sought a partner who could provide innovative solutions and maximize her resources.
Solution:
Enter Bambi Dudley, a seasoned professional in arts management, sales, and nonprofit management, combined with her dynamic approach, made her the perfect fit for MUFON. Here's how she transformed its operations:
Enter Bambi Dudley, a seasoned professional in arts management, sales, and nonprofit management, combined with her dynamic approach, made her the perfect fit for MUFON. Here's how she transformed its operations:
- Assessed the audience for its monthly programs
- Created an ideal MUFON participant
- Created collateral materials- fliers, posters, and a brochure to attract new visitors
- Created an email marketing plan and branding scheme
- Refreshed the website, reflecting the national chapter's look
- Developed a publicity campaign to regional media in Philadelphia
- Liaised with state MUFON officers, boosting awareness with trade show events and conferences
- Created a MUFON Awareness Day to attract newcomers
Results:
Today Main Line MUFON has amassed a global audience of new viewers and growing membership by 30% since COVID, using Zoom for its monthly programs. This chapter is known for its inventive, educational and inspiring speakers. As a result of increased interest in unidentified aerial phenomena (UAP) both here and around the nation, the national MUFON Symposium came to Philadelphia in 2018, relying on local MUFON volunteers and officers to coordinate the weekend conference of experts in space, abductions, disclosure, and spacecraft.
Our efforts paid off in recognition from National MUFON. In 2023, Director Stein was tapped to direct the Sedona, AZ MUFON chapter, with live in-person monthly programs. Jennifer Stein has become a sought-after speaker at paranormal conferences.